babysoul

project type
custom illustration, merchandising

year
2025

an online store offering zodiac-inspired merchandise for mums and babies, was given a playful yet refined brand identity. Soft, inviting visuals, harmonious color palettes, and thoughtful illustration create a cohesive, charming look that resonates across digital platforms and merchandise.

Two white T-shirts displayed side by side. The front of the left shirt has a small logo with the text 'babysoul' in pink and a sun illustration in the background. The back of the right shirt features a colorful graphic of a bull with horns, a sunburst, and the text 'babysoul' in pink beneath it.
Two white baby bodysuits with a circular purple background, featuring blue fish and the word 'babysoul' in pink, with a sunburst design.
  • A cartoon lion's face with a purple background and yellow splatter design behind it, with the pink cursive text 'babysoul' underneath.
  • A blue crab illustration with pink cursive text "babysoul" below it. The background has abstract colorful splashes and shapes.
  • An illustration of a woman's profile with green hair and brown skin inside a speech bubble with a pastel purple background. The word "babysoul" is written in pink cursive text at the bottom of the image, and there are yellow and orange streaks and dots around the speech bubble.
  • A drawing of the scales of justice with a winged caduceus symbol at the top, placed within a light purple speech bubble background. Below, the word "babysoul" is written in pink cursive font.
  • A stylized illustration of a bow and arrow with a lavender background and pink text that reads "babysoul".
  • A graphic showing a blue lobster with the pink text 'babysoul' below it, with paint splashes in the background.
  • A cartoon illustration of a green goat's head with brown horns, behind a purple semi-circle with yellow and orange paint splashes, and the word 'babysoul' written in pink cursive at the bottom.
  • A digital illustration of two women with stylized faces and long hair, surrounded by a circular background with pink cursive text reading 'babysoul' at the bottom, and orange and yellow abstract lines radiating from the top.
  • Illustration of a ram's head with large curled horns, set against a light purple background with colorful paint splashes, and the pink cursive text 'babysoul' at the bottom.
  • A colorful graphic with two blue koi fish swimming in a circle, with the word 'babysoul' in pink cursive text underneath.
  • Illustration of a brown bull with green horns and a pink neon sign that says 'babysoul' underneath.
  • A cartoon illustration of a bottle pouring blue liquid into a cloud with the word "babysoul" in pink cursive text at the bottom.